The Footwear Brand That Broke All Records
This premium handmade shoe brand had done their homework. They’d tested their products, validated their market, and perfected their offer. They just needed one thing: scale. Massive scale.
The Mission:
- High AOV products (₹3,000-4,000)
- Handmade quality positioning
- Goal: Maximum volume in minimum time
- Challenge: Maintain quality perception at scale
Our Scaling Framework: When you need to go big, you need strategy, not hope.
✅ Interest Engineering: Systematic testing of audience segments and bidding strategies
✅ Content Machine: Produced high-volume UGC content for sustained performance
✅ Structure Mastery: Maintained organized campaign architecture during rapid scaling
✅ Premium Positioning: Preserved brand value while achieving mass market reach
The Record-Breaking Results:
- Peak Performance: 3,000 orders daily
- Sustained Excellence: Maintained for 30 consecutive days
- Premium Pricing: ₹3,000-4,000 AOV maintained throughout
- Market Impact: Became category leader during campaign period
“Sometimes you don’t just break records – you redefine what’s possible.”